I've seen the numbers you're quoting, and they're not really useful, because they're a quote of TOTAL sales, which includes CORPORATE, GOVERNMENT, and INDIVIDUAL. Worse, this is a WORLDWIDE statistic. Microsoft sales would be over-emphasized because almost every PC sold comes with a Microsoft OS, regardless of whether or not the buyer installs another OS on top.
The only statistic that you should be looking at is that which concerns the population which Fidelity serves:
- Individual investors who do, or potentially can actively trade their portfolios.
- Individual investors in the above population that have PCs, laptops, regardless of operating system.
You don't need to count the PC's in Goldman Sachs or UBS offices, which your statistic counts.
What's more useful is the "Web Clients by OS Families" statistic in your referenced Wiki link:
http://en.wikipedia.org/wiki/Usage_share_of_operating_systems#Web_clients This is more correct, because it largely counts PEOPLE using browsers. My guess is that it overcounts Windows browsers because of all the automated crawlers and bots out there which emulate the browser with the largest market share: IE. It doesn't make sense for a bot to emulate an Apple browser, for example, because most sites work best with IE. So, even with all that over-counting, Apple-based browsers account for a good 17% of usage.
.... and that's more realistic. I have to admit, that the Web clients statistics have two caveats below, which only serves to emphasize that the
94% Windows world that you emphasize is wrong.
1. "Linux family" of OS includes Android. This, however, is a correct assessment: Android is a 100% Linux OS, and can in fact run most Linux applications re-compiled with few changes. Larger more capable versions of droid-based phones, tablets and notebooks will increasingly do what desktops can do.
2. "Apple family" of OS includes iPhone. Again, this is still a correct assessment, because iPhone runs virtually the same Linux kernel that runs on their larger desktop and server machines. Applications need few changes to port them from any Unix/Linux/OSx-based operating system to iOS. Larger more capable versions of iPhones and iPads will increasingly do what desktops can do.
Bottom line: it doesn't serve Fidelity to write off users of non Windows PCs (Macintosh and Linux users).
Mac users, for example, spend a lot more money on their PC purchases - it's not a smart move for Fidelity to discount
the implications of that fact. I guarantee that Fidelity will regret their decision to say that Mac users are but a "fraction".